Leading into the Roosters’ clash with the Raiders on Saturday night, the SBW publicity blitz was quite remarkable. And the NRL has put a dollar value on it: a staggering $32 million.
Source: SMH Sport
SBW the gift that keeps on giving for NRL
Breaking NRL and Super League News
More Stories
'Tatted up' Terrell says he's misunderstood
Gallen rips 'irresponsible' Knights after $14m Brown deal
Cleary reveals early-career 'shock'